Lalla Wandavi has been creating luxury knitwear, a fusion of classic European chic and distinct British design, since 2008. She does this within an ethical, social-minded framework; this means sustainable, green and zero-waste production and sourcing. In these days of saturated, standard-sizes global brands, Lalla Wandavi represents a refreshing focus on the individual; garments are created to order in the Midlands, the yarns come from equally environmentally focused suppliers in Italy and Canada.
Whilst Lalla Wandavi has always been keen on using natural yarns, her intention in life became clear: to be a voice for the voiceless. And so The Vegan Yarn was borne of the noble intention of making knitwear without harming animals. This is still nowadays a big challenge as the majority of the fashion knitwear industry in particular still relies on wools and fibres taken from animals without consideration. The Vegan Yarn intends to make a difference and create a new context for fashion design and production.
Blending European British design are things Maria Laura Wandavi certainly knows about; born in Stockholm in 1980 and raised in Padua, Italy, she has also lived in London and is now based in Nottingham, with its rich textile heritage, where she obtained a Master’s Degree in fashion Knitwear Design from Nottingham Trent University.
Having graduated from London’s prestigious Central Saint Martin’s College of Art and Design and the London College of Fashion, she has worked with acclaimed designers including Alex Gore Browne, Rebecca Cella and Alexander McQueen.
She blends established influences and trends with her own innovations, having introduced knitted jacquards designs and knitted techniques which refer to her inspirations from the natural world. Established, multi-cultural chic mixed with individual innovation, then, and all underpinned by a bedrock of ethical principles and focus on the individual. Truly a label for the 21st century.